(excerpted from his new book, Born to Win! Find Your Success Code)
A determining factor that limits our potential and keeps us from being all we can be is the opinions of other people. It is sad to say but there are many negative people in this world who are not successful, and they would prefer that nobody else be successful, either.
Has there ever been a time in your life when you shared a dream with one or more people and they turned on you like a pack of wolves? After hearing your dream they all began to tell you why it was impossible and list all the reasons and obstacles that stood in your way.
Sadly, there are families that behave this way toward their own flesh and blood. Parents, brothers, and sisters tell their children and siblings all the things they don’t believe they can do. Sometimes it seems the only advice and support these people can offer guarantees failure. They might as well be saying, “You’re not good enough to do what you think you want to do. Who do you think you are, dreaming that kind of dream?” If you have people like this in your life, my advice is to keep your goals to yourself when you are around them. You do not want to become what I call a SNIOP. A SNIOP is a person who is Susceptible to the Negative Influence of Other People. A SNIOP is a person who is more concerned with pleasing people than living their life to its full potential. In other words, a SNIOP lets other people’s opinions control and limit their success.
As we prepare ourselves to win, a big part of that preparation is surrounding ourselves with people who are encouragers. While it is true that there are many negative people who take every opportunity to encourage failure, there are others who can help you be successful. Encouragers are people who have been successful themselves. They are people who stepped up and took risks and were able to accomplish things they may not have believed possible.
Encouragers are the kind of people you can share your goals with and they will encourage you to go for it. Encouragers will also share their own mistakes with you and tell you how they overcame them to achieve success. My youngest daughter is Julie Ziglar Norman. She is one of the greatest encouragers I have ever known, and I am so proud she is my daughter. Julie is also the editor of many of my books, and she traveled and appeared on stage with me for several years when I spoke using the interview format. Julie and her husband, Jim, faced a crisis in their marriage about fifteen years ago and decided to separate. They went to counseling and worked very hard to rejuvenate and restore their relationship. They were successful, and in 2011 they celebrated their twenty-eighth wedding anniversary. Their four children and twelve grandchildren are the beneficiaries of their success. Julie and Jim both believe that bad marriages can be saved if the couple is willing to do what they have to do to be successful. During the time of their separation, Julie shared with me the lack of encouragement she got from many of her friends. Many of them seemed happy she was separated and told her she might as well just get a divorce and find somebody else. Thank goodness she did not take their advice!
Today, when Julie has a friend who is having marital difficulty, she immediately begins to encourage them to try to solve their problems. She and Jim both share their experience freely with other people so they can know there are options that are better than divorce. Julie told me that her friends who have marital difficulty remark that she is the only person in their life encouraging them to stay married. It is a sad reality that a couple experiencing difficulty will get more advice to end their marriage than encouragement to fix it. Surround yourself with people who want the best for you and the people you love!
- by Zig Ziglar
















